Better Business Models

18/Jan/2018 from 19:00 a 21:30

Shanghai, CEIBS campus, 699 Hongfeng Rd, Pudong Xinqu, Academic Center 3, Room 104

12 Alumni registered

0 Alumni from your class

When a product is embedded with an internet connection and paired with a smartphone, it is instantly capable of producing rich, useful data.

The exponential growth of these digital connections and data has redefined the boundaries of competition and reshaped the sources of customer value. What’s more, these data can be used to enhance business models and create entirely new ones.

In this Alumni Learning Session, Prof. Zamora will present a framework to use connected data and identify the programmable elements of value proposition. He will also discuss pros and cons that allow businesses to maximize value drivers and monitor the privacy, reliability, security and integration issues that come with a high-digital-density environment.

This session will be of interest to anyone wanting to learn more about innovation and change in business models and, in particular, the role of The Internet of Things.


  • Javier-Zamora-PA.jpg

    Senior Lecturer of Information Systems

    Javier Zamora is currently Senior Lecturer in the Department of Information Systems. He received his Ph.D. in Electrical Engineering from Columbia University, and his M.Sc. in Telecommunications Engineering from the Universitat Politècnica de Catalunya. He also holds a PDG from IESE.

    He is the Academic Director of the ICT & Digital Media Industry Meeting at IESE, as well as the Mobile Thinking Days, a joint program with the Mobile World Capital Barcelona. His current areas of interest are focused on Big Data and the Internet of Things and its impact on digital transformation.

    Prof. Zamora's teaching spans across all IESE programs, from MBA to Custom, and is focused on the digital transformation of organizations through the knowledge and application of new digital technologies with special emphasis on the redesign of processes and the challenge for senior executives to develop a digital mindset. In custom training and consulting he has been involved in projects with leading organizations such as Abertis Autopistas, Alior Bank, Banco do Brasil, BBVA, BMW, CaixaBank, Cecabank, Cepsa, Chemo Group, Correos, Danone, Emirates NBD, Gas Natural Fenosa, Generali, HP, IBM, Indra, Liberty Seguros, Mapfre, Microsoft, Novartis, Oracle, Orange, Play, Roche, Samsung, Santander, SAP, Serunion, Telefónica, Tieto, Toshiba, and Xerox.

    Prof. Zamora is co-founder of Inqbarna, a company specialized in the development of Apps for smartphones and tablets. For eight years he was the General Manager of eNeo Labs, a company devoted to products and services for the Digital Home. His previous professional experience includes four years as Director of Product Development at Xbind in New York, a pioneering company in video transmission over data networks, and five years researching and implementing one of the first video-on-demand systems in the US at the Center for Telecommunications Research and the Image and Advanced Television Laboratory of Columbia University.

    He served in the International Standard Organization (ISO) as editor of the MPEG-4 video standard. Javier Zamora is author of five publications in international journals and fifteen technical contributions to standard bodies. He is the author of two international patents on Digital Home architecture and services. From 2005 to 2009, he designed and taught the class "Topics in New Technologies and Business" in the international Master of Science in Information and Communication Technologies Dept. as a visiting professor at Universitat Politècnica de Catalunya.