The role of purpose in the long-term development of a company
Companies need to generate economic value but also need to address the needs of customers, employees and other key stakeholders. In recent years, the notion of purpose has emerged as a way to help coordinate different stakeholders’s perspective. Asset managers and other investors are now pushing for an increasing role of purpose in the firm’ strategy and asking boards of directors and CEOs to be more explicit about it.
Professor Colin Mayer has written a recent book, Prosperity (Oxford University Press, 2018) that discusses the historical role of purpose in European companies and its impact on the quality of corporate governance. He and Professor Jordi Canals will discuss about this important topic in corporate governance.
Prof. Colin Mayer, Peter Moores Professor of Management, Oxford University
Prof. Jordi Canals, IESE
Simultaneous translation will be available.
Colin MayerPeter Moores Professor of Management, Oxford University
Jordi Canals is professor of economics and strategic management and was Dean of IESE from 2001 until September 2016. Prof. Canals is a recognized scholar in the areas of corporate strategy, corporate governance, globalization and banking. He is the author of numerous books and articles, including Shaping Entrepreneurial Mindsets (Palgrave MacMillan, 2015), Leadership Development in a Global world (Palgrave MacMillan 2012), Building Respected Companies (Cambridge University Press, 2010), Managing Corporate Growth (Oxford University Press, 2000), Universal Banking: Theoretical Perspectives and International Comparisons (Oxford University Press, 1997), La internacionalización de la empresa (McGraw-Hill, 1994), and Competitive Strategies in European Banking (Oxford University Press, 1993).
Prof. Canals has served as guest scholar at the International Monetary Fund, visiting scholar at the World Bank, post-doctoral fellow at the Harvard Business School and guest scholar at the Brookings Institution.
He was a board member of GMAC, the European Institute for Advanced Studies in Management, and EQUIS. Jordi Canals is also a founding member of the European Institute for Advanced Studies in Management and the European Shadow Financial Regulatory Committee, Europe's leading independent oversight group on European banking and financial affairs. In addition, he was a member of the Corporate Governance Commission set up by the Spanish Government in July 2002.