The role of purpose in the long-term development of a company

The role of purpose in the long-term development of a company

27/Jun/2019 from 19:00 a 20:15

Madrid, Camino del Cerro del Águila, 3

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Companies need to generate economic value but also need to address the needs of customers, employees and other key stakeholders. In recent years, the notion of purpose has emerged as a way to help coordinate  different stakeholders?s perspective. Asset managers and other investors are now pushing for an increasing role of purpose in the firm? strategy and asking boards of directors and CEOs to be more explicit about it.

Professor Colin Mayer has written a recent book, Prosperity (Oxford University Press, 2018) that discusses the historical  role of purpose in European companies and its impact on the quality of corporate governance. He and Professor Jordi Canals will discuss about this important topic in corporate  governance.

Prof. Colin Mayer, Peter Moores Professor of Management, Oxford University
Prof. Jordi Canals, IESE

Simultaneous translation will be available.


  • Colin Mayer

    Peter Moores Professor of Management, Oxford University
  • Jordi-Canals-PA.jpg

    Professor, Strategic Management

    Jordi Canals is professor of strategic management, the holder of Fundación IESE Chair in Corporate Governance and President of IESE Center for Corporate Governance (CCG) . He was Dean of IESE from 2001 through 2016. Prof. Canals is a recognized scholar in the areas of corporate strategy, corporate governance and globalization. He is the author of numerous books and articles, including Shaping Entrepreneurial Mindsets (Palgrave MacMillan, 2015), Leadership Development in a Global world (Palgrave MacMillan 2012), Building Respected Companies (Cambridge University Press, 2010), Managing Corporate Growth (Oxford University Press, 2000), Universal Banking: Theoretical Perspectives and International Comparisons (Oxford University Press, 1997), and Competitive Strategies in European Banking (Oxford University Press, 1993). Prof. Canals has served as guest scholar at the International Monetary Fund, visiting scholar at the World Bank, post-doctoral research fellow at the Harvard Business School and guest scholar at the Brookings Institution. He was a board member of GMAC, the European Corporate Governance Institute, the European Institute for Advanced Studies in Management, and the European Foundation for Management Development. Jordi Canals is also a founding member of the European Shadow Financial Regulatory Committee, Europe's independent oversight group on European banking and financial affairs. In addition, he was a member of the Corporate Governance Commission set up by the Spanish Government in July 2002.