Creating and capturing value through innovation
Innovation is a crucial element in the value creation process. However, a great deal of confusion remains about the actual impact of innovation on a company's bottom-line performance, i.e. how companies can capture value from their innovation efforts.
In this session, Prof. Bruno Cassiman will explore how companies innovate along the value chain and in their ecosystem. He will offer valuable insights for managers and policy makers who need to make better-informed major investment decisions about innovation as their companies grow.
Bruno Cassiman (PhD. 1996, Northwestern University) is Professor of Strategy and the Nissan Chair of Corporate Strategy and International Competitiveness in the Strategic Management Department of IESE Business School in Barcelona. He is also the Herman Daems Chair of Strategy and Entrepreneurship at the Department of Managerial Economics, Strategy and Innovation at the University of Leuven in Belgium.
His research interests have centred on the economics of strategy and innovation with a particular focus on the connections between science and industry in the innovation process. His work has been published in the leading Economics and Management journals such as The American Economic Review, Management Science, The Strategic Management Journal, Industrial and Corporate Change, Strategic Organization, The European Economic Review, The International Journal of Industrial Organization, The Journal of International Business Studies and Research Policy. Furthermore, he was the department editor of the Business Strategy department at Management Science from 2009 to 2017. He co-edited a book on the relation between mergers and acquisitions and innovation (M&A and Innovation: The Innovation Impact, Edward Elgar 2006) and has been a consultant to the European Commission, the Belgian, Flemish and Catalan governments on matters of innovation policy and to several companies on matters of (innovation) strategy.