Creative Problem Solving through Design Thinking

29/Jan/2018 from 18:30 a 21:00

San Francisco, CA, K and L Gates, 4 Embarcadero Center, Suite 1200

9 Alumni registered

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Design Thinking is a human-centered approach that integrates the needs and desires of users with the possibilities of technology and the requirements of businesses. Significantly deviating from traditional methods, it is gaining wide acceptance in the business world to creatively solve complex, unstructured and wicked problems. Yet implementing design thinking requires a change in the way people operate, and many business professionals experience confusion and frustration when engaging in design thinking projects for the first time.

What are the key challenges and trade-offs management has to face when introducing Design Thinking? How do companies overcome obstacles to its implementation?

In this special ALP session, IESE Professor Joaquim Vilà will lead a round table of representatives from the leading companies who implement Design Thinking as a new managerial competence.

Please join us for a lively discussion and networking cocktail reception hosted by K&L Gates in conjunction with the California Spanish Chamber of Commerce.



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    Professor of Strategic Management

    Joaquim Vilà is a Professor of Strategic Management, Innovation and Design Thinking, as well as the Academic Director of IESE's Executive Education Focused Programs on Innovation Implementation and Design Thinking.

    He has worked as a research fellow at the Reginald H. Jones Center for Management Policy, Strategy and Organization of the Wharton School and as a research associate in the Management and Technology Program, also at Wharton.

    He serves as an instructor in executive education programs and a consultant on design thinking and innovation capabilities, implementing management innovation, and drivers of sustainable innovative culture, as well as experiential learning in design thinking for creative problem solving and developing innovation capabilities in top leaders and strategic thinking capabilities in middle managers. He provides consulting to more than 50 national and international corporations, including Roche Diagnostics, Amgen, Telefónica, Komatsu, Nutrexpa, Uniland, APLI, Henkel, Nestlé, Premo and Sener. He also serves as innovation director in the board of several Spanish companies.

    Prof. Vilà has published in the areas of innovation and design thinking, strategy making, organizational renewal and top-management innovation systems. His current research focuses on: how to improve innovation competencies through strategic thinking, design innovation, and the role of top-management leadership in reinventing and transforming a business, as well as how to nurture a sustainable culture of innovation.