Don´t be taken by surprise!
Negocio global3-DA.jpg

22/Feb/2017 from 18:30 a 20:00

New York, NY, New York, NY

26 Alumni registered

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The basic premise of don’t be taken by surprise! is that Senior Executives do not know as much as they could about many of the political and geo-political issues at play in countries that they are currently or planning to do business in and that faced with overwhelming global complexity they rely on oversimplified frameworks to make decisions and complex matrix organizations to make things happen.

To make matters more complicated, modern matrix organizations no longer have Sr. Managers in place at the country level who can reliably inform Sr. Management at headquarters and also act as corporate ambassador at the national level. Even when companies do have a local representative, many of these people are on rotational international assignments and sometimes do not find the time to learn the local languages or dig deeply into the country’s history and political situation.

For Sr. Executives and Board Members of firms pursuing international expansion, don’t be taken by surprise! Will provide a framework with which they can approach global complexity at a deeper level.

As the world gradually shifts to a multi-polar and less stable geo-political structure, only those firms which acquire a better capability to foresee and prepare for change will prevail over the long term. Firms with such capabilities, moreover, will be in a position to make a positive impact on the world as it develops.


  • Mike-Rosenberg-PA.jpg

    Assistant Professor de Dirección Estratégica

    Mike Rosenberg es Profesor Adjunto del departamento de Dirección Estratégica del IESE. Imparte clases de estrategia a largo plazo, planificación de escenarios y análisis de los problemas empresariales en los programas de formación para directivos del IESE, además de en el MBA y el EMBA.

    Las investigaciones de Rosenberg se centran en descifrar de qué manera las tendencias socioeconómicas y tecnológicas a largo plazo repercuten en el mundo empresarial. Asimismo, muestra un interés especial en el potencial de los recursos energéticos alternativos para cambiar la dinámica competitiva de diversos sectores, entre ellos el automovilístico. 

    Antes de formar parte del claustro del IESE, Rosenberg trabajó como consultor en el sector automovilístico internacional en Heidrick & Struggles, A.T. Kearney y Arthur D. Little.

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