Don´t be taken by surprise!
Geo-politics for managers in the global marketplace
The basic premise of don’t be taken by surprise! is that Senior Executives do not know as much as they could about many of the political and geo-political issues at play in countries that they are currently or planning to do business in and that faced with overwhelming global complexity they rely on oversimplified frameworks to make decisions and complex matrix organizations to make things happen.
To make matters more complicated, modern matrix organizations no longer have Sr. Managers in place at the country level who can reliably inform Sr. Management at headquarters and also act as corporate ambassador at the national level. Even when companies do have a local representative, many of these people are on rotational international assignments and sometimes do not find the time to learn the local languages or dig deeply into the country’s history and political situation.
For Sr. Executives and Board Members of firms pursuing international expansion, don’t be taken by surprise! Will provide a framework with which they can approach global complexity at a deeper level.
As the world gradually shifts to a multi-polar and less stable geo-political structure, only those firms which acquire a better capability to foresee and prepare for change will prevail over the long term. Firms with such capabilities, moreover, will be in a position to make a positive impact on the world as it develops.
- Mike Rosenberg is an Assistant Professor in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003.
Professor Rosenberg lectures in IESE's MBA and Executive Education programs where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.
His first book is an exploration of the link between business and the environment titled Strategy and Sustainability (Palgrave Macmillan, 2015) and looks at the issue more from the perspective of business executives rather than that of environmentalists. The second book is titled Strategy and Geopolitics (Emerald, 2017) and is written to encourage business leaders to pay more attention to what is happening around the planet. Both books offer his own frameworks for looking at these two issues.
From 2004-2009, Professor Rosenberg also managed IESE's International Executive Education Unit and is currently the Academic Director for the Advanced Management Program in Media Entertainment and has co-edited Managing Media Businesses (Palgrave Macmillan, 2017) which is based on the course. Rosenberg is also Academic Director of Short course called Leading in a Matrix Organization at IESE's building in New York City as well as a number of Custom Programs for corporate clients of the school.
Prior to join IESE Business School, Rosenberg was the Automotive Practice Leader of Heidrick & Struggles and before that spent 15 years as a Management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little primarily in the automotive sector.
Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science (Naval Architecture) from the University of Michigan at Ann Arbor.