El impacto de la Covid en la digitalización de los negocios

Ciclo Marketing Digital: La transformación digital y el nuevo cliente

El impacto de la Covid en la digitalización de los negocios

11/Mar/2021 from 19:00 a 19:50

Online, Zoom Webinar

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  • Julián-Villanueva-PA.jpg

    Professor of Marketing

    Prof. Julian Villanueva is the Head of the Marketing Department at IESE Business School. He holds a Ph.D. in Management (Marketing) from UCLA, an MBA at IESE, and a B.A. in Economics (Universidad Complutense de Madrid).

    His interests fall in the area of digital marketing, customer equity (or customer lifetime value), branding and salesforce management, among others. His research has been published in the Journal of Marketing Research, Journal of Marketing and Quantitative Marketing and Economics, among others. Prof. Villanueva is also the author of several books, managerial articles and more than 50 case studies and technical notes. Two of his cases are in the Harvard Business School Premier Case Collection.

    He regularly teaches MBAs and executives at IESE, and has also taught at CEIBS (China), Nile University (Egypt), INALDE (Colombia), IPADE (Mexico), IAE (Argentina), IDE (Ecuador), PAD (Perú), IEE (Costa Rica) and IEEM (Uruguay).

    He joined IESE in 1997 as an Instructor in the Marketing Department. Before doing his MBA he worked for Promodès (currently Carrefour) as a product manager in the private labels' department. He has consulted for several companies such as Telefónica, Grupo Santander, Bankinter, Caprabo, Eroski, Antonio Puig, Mastercard, Nestle, Nabisco, Bosch/Siemens. He regularly serves as an expert witness in several litigation cases. He has also served as a board member of several firms, both for-profit and non-profit.
  • Lecturer of Marketing

    He graduated in Economics at the UAM (University of Madrid) and holds an MBA from IESE. His professional experience started as an internship at Bain & Co. but soon went on to Johnson Wax, FMCG market, where he worked in Sales and Marketing Departments. He has been involved with digital since early 2000 when he joined Yahoo! as Sales Director for Iberia and years later as Business Development Director at Telefónica in charge of launching at its subsidiary TPI (Yellow Pages) online and offline initiatives.

    In 2006 he launches his own digital initiative, a company called ADN which was specialized in digital strategy, digital assets development and digital analytics. In January 2015, ADN had more than 35 people, was a well-known brand in the Spanish market and was acquired by KPMG where Luis became the Partner responsible for Digital Services in Spain.

    In January 2017 Luis joined Mckinsey as Partner and is in charge of developing Digital Mckinsey for the Iberian Office. He has been Senior Digital Advisor for several multinational companies, such as: UNICEF, NH Hotel Group and Interflora; and is evaluator and mentor at IMPACT and Endeavor, two of the largest digital European accelerators.