Estrategias comerciales exitosas
Vicente Font, profesor de Dirección Comercial del IESE, impartirá la sesión Estrategias comerciales exitosas que consistirá en la discusión del caso Cerveza Pucelana.
19:00 Sesión con el Prof. Font
20:00: Networking Cocktail
- Vicente Font is professor in the Marketing Department. His areas of expertise include marketing strategy and refocusing family businesses. He has consulted widely with a broad range of businesses, including banks, insurance companies, small and medium-sized enterprises (SMEs) and multinational companies.
Prof. Font has consulted and taught in many countries around the world, including Portugal, Chile, Uruguay, Argentina, Peru, Ecuador, Colombia and Spain. He serves as an advisor to a number of Spanish companies, as well as to multinationals with operations in Spain. He also leads a number of educational and health-related foundations, on a voluntary basis.
Prof. Font has published three books on the subject of family businesses, and his doctoral thesis focused on retail cooperatives. He has authored numerous IESE cases which focus on his main research areas.