Low code / no code... o digitalización en PYMEs

Ciclo Marketing Digital: La transformación digital y el nuevo cliente

Low code / no code... o digitalización en PYMEs

11/Feb/2021 from 19:00 a 19:50

Online, Zoom Webinar

21 Alumni registered

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En la segunda sesión del ciclo de Marketing Digital de este curso, nos adentraremos en el mundo del low-code/no-code; un tipo de desarrollo de software que procura evitar la programación manual convencional. Este enfoque se basa en una interfaz de usuario y elementos visuales predefinidos con los que un usuario sin conocimientos de programación puede desarrollar una web, una app, etc. Es por tanto, un nuevo campo que, por sus características, acerca el mundo técnico a los equipos de negocio, mejorando la eficiencia y acortando la complejidad.

En esta sesión veremos, qué es, qué herramientas existen y casos prácticos de aplicación tanto para B2B como para B2C.

Ponentes
David Hurtado, Innovation Lead,  Microsoft
Emilio Iturmendi, Director PYMEs, Microsoft 
Moderador
Luis Ferrándiz, Lecturer de Dirección Comercial, IESE

Speakers

  • Lecturer of Marketing

    He graduated in Economics at the UAM (University of Madrid) and holds an MBA from IESE. His professional experience started as an internship at Bain & Co. but soon went on to Johnson Wax, FMCG market, where he worked in Sales and Marketing Departments. He has been involved with digital since early 2000 when he joined Yahoo! as Sales Director for Iberia and years later as Business Development Director at Telefónica in charge of launching at its subsidiary TPI (Yellow Pages) online and offline initiatives.

    In 2006 he launches his own digital initiative, a company called ADN which was specialized in digital strategy, digital assets development and digital analytics. In January 2015, ADN had more than 35 people, was a well-known brand in the Spanish market and was acquired by KPMG where Luis became the Partner responsible for Digital Services in Spain.

    In January 2017 Luis joined Mckinsey as Partner and is in charge of developing Digital Mckinsey for the Iberian Office. He has been Senior Digital Advisor for several multinational companies, such as: UNICEF, NH Hotel Group and Interflora; and is evaluator and mentor at IMPACT and Endeavor, two of the largest digital European accelerators.