Sustainability and Business Strategy: The Story of The Smart Green Movement

Sustainable Leadership Series

Sustainability and Business Strategy: The Story of The Smart Green Movement

10/Dec/2020 from 16:00 a 16:50

Online, LinkedIn

30 Alumni registered

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In recent years, LG Electronics Iberia has successfully transformed its strategic positioning from efficiency to environmental sustainability as part of its commitment to a better future for the planet. What has it learned along the way?

In this session, Professor Mike Rosenberg, author of Strategy & Sustainability and an expert in this area for more than 20 years, will sit down with President and CEO Jaime de Jaraiz to look at the company's innovative journey.


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  • Mike-Rosenberg_PA_2018.jpg

    Professor of the Practice of Management, Department of Strategic Management


    Mike Rosenberg is a Professor of the Practice of Management in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003.

    Professor Rosenberg lectures in IESE's MBA and Executive Education programs, where he teaches strategy, geopolitics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.

    His first book, Strategy and Sustainability (Palgrave Macmillan, 2015), is an exploration of the link between business and the environment and looks at the issue more from the perspective of business executives rather than that of environmentalists. The second book is titled Strategy and Geopolitics (Emerald, 2017) and is written to encourage business leaders to pay more attention to what is happening around the planet. Both books offer his own frameworks for looking at these two issues.

    From 2004-2009, Professor Rosenberg managed IESE's International Executive Education Unit. He was Academic Director for the IESE's Advanced Management Program in Media Entertainment and co-edited Managing Media Businesses (Palgrave Macmillan, 2017), which is based on the course. Rosenberg is also the Academic Director for a Focused Program called Leading in a Matrix Organization at IESE's campus in New York City and for a number of Custom Programs for corporate clients of the school.

    Prior to joining IESE Business School, Rosenberg was the Automotive Practice Leader of Heidrick & Struggles and previously he spent 15 years as a Management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little, primarily in the automotive sector.

    Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science in Naval Architecture from the University of Michigan at Ann Arbor.


  • Jaime-de-Jaraíz-435x384.jpg

    Jaime de Jaraiz, President & CEO en LG Electronics Iberia

    Experienced Chief Executive Officer with a demonstrated history of working in the consumer electronics industry. Skilled in Business Development, General Management, Marketing Strategy, People Leadership, Go-to-market Strategy, and Sales Operations. Strong business development professional with an MBA and a PDG: Programa de Dirección General (General Management degree) from IESE Business School - University of Navarra.