Sector de Alimentación y Bebidas: situación actual, perspectivas y retos para la industria y la distribución

Ciclo Sectores

Sector de Alimentación y Bebidas: situación actual, perspectivas y retos para la industria y la distribución

23/Mar/2017 from 19:00 a 20:30

Barcelona, IESE - Aula Magna Campus Norte (Arnús i Garí, 5)

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En esta sesión abordaremos los principales retos a los que se enfrenta el sector de alimentación y bebidas, así como las oportunidades que existen, desde la visión privilegiada de FIAB y AECOC y de la mano de sus respectivos directores generales. Políticas de marcas, de canales de distribución, precios, promociones, relaciones industria-distribución.

Una visión actual del sector y perspectivas de futuro.


Ponentes
Mauricio García de Quevedo, Director General, FIAB
José María Bonmatí, Director General, AECOC
Moderador
Prof. Jaume Llopis, Profesor de Dirección Estratégica, IESE

Speakers

  • Jaume-Llopis-PA.jpg

    Senior Lecturer de Dirección Estratégica

    Jaume Llopis is senior lecturer in the Department of Strategic Management. He has served as CEO at a number of prominent companies including Agrolimen, Sarrió, AGF Unión-Fenix, Carnation, Nestlé, Moulinex and Grupo Borges. He is a member of the board of directors at several multinational companies as well as family owned businesses in Europe and Latin America.

    Prof. Llopis is the author of a number of books including Qué hacen los buenos directivos. El reto del siglo XXI (What Good Directors Do: The Challenge of the 21st Century), Dirigiendo: 11 Factores Clave del Exito Empresarial (Managing: 11 Key Factors in Business Success), Dirigiendo y Reinventando La Empresa: 11+1 Factores Clave del Éxito Empresarial (Managing and Reinventing the Company: 11+1 Key Factors in Business Success), and Yo dirijo. La dirección del siglo XXI según sus protagonistas (I Manage: 21st Century Management According to Its Protagonists). His book Management by lies. Mitos y mentiras en la dirección de empresas (2009) is a best seller. The New York Times published a review as one of the best management books of the month.

    He has published various IESE cases and technical notes, and has organized the Annual Food and Beverage Sector Meeting at IESE since 1992. Currently, he combines teaching with consulting at his company, Governance and Consulting. He is also a partner in the mergers and acquisitions consulting company International Investment Group-2IG, S.A.

    Prof. Llopis has extensive experience in the consumer goods industry and family businesses and a wide knowledge of US and Latin American markets, in particular Mexico, where he works closely with the business school IPADE.