Tendencias del retail en un mundo digital
Cambios de hábito de los consumidores y la respuesta de los minoristas líderes
En la mayoría de las economías avanzadas el comercio minorista representa del 5% al 10% del PIB de una nación. Al mismo tiempo el sector del Retail está viviendo durante el último lustro una de sus mayores transformaciones recientes como consecuencia de la digitalización, principalmente impulsada por cambios en los hábitos de compra de los clientes.
En esta sesión revisaremos algunos de las tendencias que se están consolidando con más fuerza en el sector del Retail y discutiremos posibles respuestas y adaptaciones de modelos de negocio para adaptarse a estas nuevas tendencias.
Mario Capizzani is a Marketing Professor at IESE's Business School Marketing Department. He teaches in most IESE's Executive Education programs, MBA, and the Global Executive MBA and is the co-academic director of the PDD program and international In-Company programs. He joined IESE Business School in 2002 and since then has combined his academic life with consulting activities for several companies including Retail, E-commerce, FMCG, Advertisement & Professional Services, etc.
His main line of research is focused on behavioral and experimental economics with applications in the fields of online marketing, pricing, digital commerce, customer management & marketing strategy. His doctoral dissertation was focused on pricing and auction mechanisms. His academic research has been published in several scientific publications including The Journal of Retailing and the Journal of the Association for Consumer Research, as well as featured in several managerial publications including IESE Insight, Harvard-Deusto and Forbes Magazine. He is also the author of several business cases and technical notes used as a teaching tool in several business schools.
He holds a Ph.D. in Business Administration with specialization in marketing from the University of California at Berkeley, a MBA from IESE Business School, and a Master of Science Degree in Mechanical and Aerospace Engineering from Arizona State University. Before joining IESE Business School he was a consultant at McKinsey & Company, prior to which he worked as a senior marketing analyst in the telecom industry and as an engineer in the automotive industry.