The Digital Transformation of My Industry and My Business
Session with Prof. Josep Valor
Digital transformation is fashionable. Our society is immersed in it, and it seems that companies have problems dealing with it. To begin with, it is not clear if it will affect us. And if it affects us, we usually identify a series of barriers that make us believe - often wrong - that the issue can wait. And even when we have clear that something must be done, we often have many doubts about where and how to start.
We will introduce a framework of analysis that allows us to think in a more systematic way about how and when the digital transformation will affect our company and our sector.
We will introduce the concept of "digital density" as a way of thinking not in the constant technological changes but only in those that affect our business activity. Using examples from specific industries, we will analyze which are the levers to be understood in order to gauge the possibilities of change motivated by increases in the digitization of a specific sector in the short and medium term. It will also allow us to see where the change is most likely to be in: the customer experience, the internal processes, or the whole value proposition. This will allow us to better understand what parts of the current business model have to change and at what pace.
Finally, we will briefly review some good practices and concrete ways in the internal execution of any digital transformation project that we want to undertake.
Josep Valor-Sabatier is professor of information systems and information technology and holder of the Indra Chair of Digital Strategy.
He received his Ph.D. in Operations Research from MIT, and his Sc.D. in Medical Engineering from the Harvard-MIT Division of Health Sciences and Technology. Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.
In in-company training he has been involved in projects with leading organizations like the Telefonica, Ericsson, Vodafone, The World Bank, Santander, BBVA, Oracle, Sony, Technicolor, Abbott, ING, BASF, KPMG, Henkel and 3i.
His research has been published in the International Journal of Electronic Commerce, Knowledge and Process Management and he has published books on the information-telecommunications hyper-industry and information systems management. His current research interests focus on the impact of ITCs on competitiveness and industry structure, with emphasis on telecommunications and media.
Prof. Valor served as the conference co-chair of the 2002 International Conference on Information Systems (ICIS) in Barcelona.
Prof. Josep Valor is based on IESE New York Campus.
Director, Partner Success at Influitive
Eric has an engineering background, IESE MBA and 12+ years of experience in SaaS sales, customer success, professional services, business development and operations.
After graduating from IESE in 2004, Eric joined the Toronto-based tech startup, Eloqua. During his time there, Eloqua pioneered the marketing automation category, grew from 30 to 400 employees, went public and was acquired by Oracle for $871 million.
He is now building the partner program at another Toronto-based startup, Influitive, the experts in advocate marketing.
Eric also just co-founded a charitable craft beer company, Caribru.ca.