Why the Time to Invest in Artificial Intelligence is Now
As we continue to reopen our economies, companies need to think about their position in the changed world. Many new digital technologies and work methods were adopted out of necessity, which will change the way the companies operate. Building on these changes, artificial intelligence (AI) offers a great promise of increased efficiency, but also better products and services.
Join IESE's Sampsa Samila and Mike Rosenberg as they look at the reasons for investing in AI right now and discuss some of the specific applications of this tool to improve efficiency, gain adaptability, and build corporate resilience in today's volatile business environment
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At 4:00 p.m. BCN - 10:00 a.m. NY - 10:00 p.m. SH
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Sampsa Samila received his PhD from Columbia University (New York, NY, USA) in Mathematics and his MSc from Helsinki University of Technology (Espoo, Finland; now part of Aalto University) in Mathematics and Economics. He has taught previously at Columbia Business School, Brock University (St Catharines, ON, Canada), and the National University of Singapore.
At IESE, Sampsa teaches artificial intelligence, innovation strategy, and competitive strategy in a range of programs from MBA and EMBA to senior executives. He is particularly focused on how new technologies like AI enable new business models, the challenges of organizing to develop the capabilities and deliver the value, and how to change the mindset of executives to understand the changes brought by these new developments. As the Academic Director, he designs and leads the Artificial Intelligence for Executives open enrollment program for senior executives. He has written a number of cases on Scribendi, Siemens, Uber, Amazon, and others. He is currently writing cases on AI business transformation in different industries. Sampsa also speaks extensively on AI and advices companies.
Sampsa?s research focuses primarily on artificial intelligence, innovation, entrepreneurship, and strategy. His most recent working paper tracks the dramatic increase in the demand for AI skills in the labor market and he is currently engaged in studying the causes and consequences of AI adoption in firms. His other projects include gender and ethnic integration in innovation as well as trust and social networks. His prior work has studied for instance how success persists in venture capital, how venture capital generates innovation and economic growth, and how networks shape the path of commercial development. His work has been published in highly-respected journals such as American Sociological Review, Management Science, Research Policy, and Review of Economics and Statistics. His work has been discussed in Institutional Investor, Slate, Huffington Post, The Atlantic, Harvard Business Review, IESE Insight, and elsewhere.
Mike Rosenberg is an associate professor in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full-time basis in 2003.
Professor Rosenberg lectures in IESE's MBA and Executive Education programs where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.
His first book is an exploration of the link between business and the environment titled Strategy and Sustainability (Palgrave Macmillan, 2015) and looks at the issue more from the perspective of business executives rather than that of environmentalists. The second book is titled Strategy and Geopolitics (Emerald, 2017) and is written to encourage business leaders to pay more attention to what is happening around the planet. Both books offer his own frameworks for looking at these two issues.
From 2004-2009, Professor Rosenberg also managed IESE's International Executive Education Unit and is currently the Academic Director for the Advanced Management Program in Media Entertainment and has co-edited Managing Media Businesses (Palgrave Macmillan, 2017) which is based on the course. Rosenberg is also Academic Director of a short course called Leading in a Matrix Organization at IESE's campus in New York City as well as a number of Custom Programs for corporate clients of the school.
Prior to joining IESE Business School, Rosenberg was the Automotive Practice Leader of Heidrick & Struggles and before that he spent 15 years as a management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little, primarily in the automotive sector.Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science (Naval Architecture) from the University of Michigan at Ann Arbor.