XI Conferencia Gestión de Empresas Deportivas
Barcelona Open Banc Sabadell, 65º Trofeo Conde de Godó
16:00 – 16:15 Recepción y entrega de documentación
16:15 – 16:20 PRESENTACIÓN E INTRODUCCIÓN DE LA CONFERENCIA
Prof. Antonio Dávila, Profesor de Iniciativa Emprendedora, IESE
16:20 – 16:45 ¿SE PUEDE PATROCINAR CON TECNOLOGÍA?
Rafael Fernández de Alarcón, Director Global de Patrocinios y Relaciones Institucionales, Telefónica
16:45 – 17:15 TECNOLOGÍA PARA LA GESTIÓN DEPORTIVA: MEJORA OPERATIVA Y OPORTUNIDADES DE NEGOCIO
Iris Córdoba, General Manager, Global Sports Innovation Center powered by Microsoft
17:15 – 17:45 THE BUSINESS PLATFORM AROUND A TENNIR STAR
Olivier Van Lindonk, Senior Vice President IMG Tennis y Manager de Kei Nishikori y Garbiñe Muguruza
17:45 – 18:00 Pausa
18:00 – 18:25 DEPORTISTAS E INVERSIONES: CÓMO PROTEGER EL PATRIMONIO
Oscar Tena, Director Segmento Sports & Entertainment y Banca Privada, Banco Sabadell
18:25 – 18:45 PUBLICIDAD, MEDIOS Y PATROCINIO
Pere G. Guardiola, Director General Comercial, Grupo Godó
18:45 – 19:25 CÓMO USAR LA TECNOLOGÍA PARA OPTIMIZAR LA EXPERIENCIA DE LOS FANS
Luca Carlucci, CEO, Bidaway
Francis Casado, CEO, 3D Digital Venue
Moderador: Mathieu Carenzo, Iniciativa Emprendedora, IESE
19:25 – 19:30 CLAUSURA
Mathieu Carenzo, Lecturer de Iniciativa Emprendedora, IESE
Real Club de Tenis Barcelona - IMG
- Mathieu worked in different positions in Europe and America mostly in corporate entrepreneur positions. After an experience in Danone to start his career, he worked in the helicopter branch of EADS: Eurocopter. He led the growth of the company in Mexico, Caribbean, and Central America building his expertise in the settlement of new structures and development of new markets.<BR> <BR>After completing his MBA, Mathieu took the helm of the IESE Business School Center for Entrepreneurship where he coordinated teaching, research and outreach activities related to Entrepreneurship and innovation. <BR> <BR>Mathieu teaches in the MBA, the EMBA and many other executive education programs of IESE including the Advanced Management Program in 3 different languages (English, Spanish and French) and 4 continents.<BR> <BR>He is a Business Angel investing in early stage high growth potential new ventures (holding 2 board seats) and leads the growth of the Global Entrepreneurship Week in Spain.<BR>
Professor of Entrepreneurship and Accounting and Control
Holder of the Seat Chair of Innovation and the Alcatel-Lucent Chair of Management of Technology.Antonio Dávila is Professor of Entrepreneurship and Accounting and Control, and holder of the Seat Chair of Innovation and the Alcatel-Lucent Chair of Management of Technology. From 1999 to 2006, he was part of the faculty at Stanford University's Graduate School of Business, where he still teaches periodically.
Prof. Dávila earned his Ph.D. from Harvard Business School and his MBA from IESE. His teaching and research interests focus on management systems in entrepreneurial firms, new product development and innovation management, and performance measurement.
In 2005, he was awarded IESE's Research Excellence Award. He was also granted the Ramón y Cajal Scholarship awarded by the Spanish government (2004). Other prizes and awards he has received include the Carlos Cubillo Valverde Accounting Research Paper Award (2003), the Management Accounting Section of the American Accounting Association Best Dissertation Runner-Up Award (1999) and the McKinsey Best Paper Award from the Strategic Management Society (1998).
Prof. Dávila is co-author of Making Innovation Work: How to Manage It, Measure It, and Profit from It (2006) and Performance Measurement and Management Control Systems to Implement Strategy (2000). He has also edited a third book, The Creative Enterprise (2007). He has contributed several book chapters and published various research articles in academic journals including The Accounting Review, Accounting Organizations and Society, Journal of Accounting and Economics, Research Policy, and Harvard Business Review.
Prof. Dávila is a prolific author of cases. He has developed teaching cases with companies such as Checkpoint, Logitech, Siebel Systems, CitiBank and Salesforce.com. Prof. Dávila has been invited to give presentations on accounting and control systems at, among others, the AAA Management Accounting Section Meeting, the Management Accounting Conference, the Strategic Management Society Meeting, and the European Accounting Meeting.
He is a member of the editorial boards of Accounting, Organizations and Society, The Journal of Management Accounting Research and Advances in Management Accounting