Time to reinvent your company
The Covid-19 crisis has created two urgencies in many companies. The first one is managing liquidity to insure survival. The second one how to reinvent my company to take advantage of opportunities in the new normal and have a more robust business design. Many managers ask themselves: why was our business so exposed to this crisis? How can we reinvent it to make it more diverse and adapted to the new landscape? The crisis has accelerated changes that had been quietly disrupting many industries; companies? sense of urgency is at the forefront.
Reinventing your company needs new management approaches; collaboration tools that open the organization to market changes. It makes no sense to ask people for ideas on how to reinvent the company, such a process leads to poor ideas that bring you back to your old model. To be effective, you need to work hard learning how the landscape of your business is changing and use the talent of your team to identify opportunities and be at the forefront of the new normal.
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Antonio Dávila is Professor of Entrepreneurship and Accounting and Control, and holder of the Seat Chair of Innovation and the Alcatel-Lucent Chair of Management of Technology. From 1999 to 2006, he was part of the faculty at Stanford University's Graduate School of Business, where he still teaches periodically.
Prof. Dávila earned his Ph.D. from Harvard Business School and his MBA from IESE. His teaching and research interests focus on management systems in entrepreneurial firms, new product development and innovation management, and performance measurement.
In 2005, he was awarded IESE's Research Excellence Award. He was also granted the Ramón y Cajal Scholarship awarded by the Spanish government (2004). Other prizes and awards he has received include the Carlos Cubillo Valverde Accounting Research Paper Award (2003), the Management Accounting Section of the American Accounting Association Best Dissertation Runner-Up Award (1999) and the McKinsey Best Paper Award from the Strategic Management Society (1998).
Prof. Dávila is co-author of Making Innovation Work: How to Manage It, Measure It, and Profit from It (2006) and Performance Measurement and Management Control Systems to Implement Strategy (2000). He has also edited a third book, The Creative Enterprise (2007). He has contributed several book chapters and published various research articles in academic journals including The Accounting Review, Accounting Organizations and Society, Journal of Accounting and Economics, Research Policy, and Harvard Business Review.
Prof. Dávila is a prolific author of cases. He has developed teaching cases with companies such as Checkpoint, Logitech, Siebel Systems, CitiBank and Salesforce.com. Prof. Dávila has been invited to give presentations on accounting and control systems at, among others, the AAA Management Accounting Section Meeting, the Management Accounting Conference, the Strategic Management Society Meeting, and the European Accounting Meeting.
He is a member of the editorial boards of Accounting, Organizations and Society, The Journal of Management Accounting Research and Advances in Management Accounting.
Professor of Entrepreneurship and Accounting and Control
Holder of the Seat Chair of Innovation and the Alcatel-Lucent Chair of Management of Technology.