Covid19 has changed the way we persuade in business. It's not time to sell yourself, but let the others do it. Activating your value proposition means designing a unique value proposition for each stakeholder. Once you have done it, it's time to implement a double strategy: On the one hand, an inbound plan of value content to position ourselves as experts. And on the other hand, just think that selling oneself is less effective than getting quality referrals to do it. You need a plan with your key partners. 

Speaker: Guillem Recolons

Personal Branding & Employee Advocacy strategist. TEDx Speaker.

The session will be livestreamed by ZOOM. https://iese.zoom.us/j/99984793121